Hi, I'm Dikssha

I am a full-stack product designer

  • UX UI
  • Research
  • Ideation
  • Prototyping
  • Storytelling

Currently, I lead design at Merge where we are building the connective infrastructure tor production AI. With our unified API and MCP platform products and agents can access real business data, take safe actions across enterprise applications. As teams grow, Merge Gateway helps teams scale with fine-grained routing and governance.

Previously, I designed complex multi-sided workflows for compliance and private investing operations at Sydecar, an investing automation platform. Earlier, I led the award-winning QuickBooks Cash Flow team at Intuit, where I defined and launched a suite of Al-powered cash flow management tools, growing the business 40% YoY in 18 months.

I graduated from the dual degree MBA+MS Design Innovation (MMM, ‘triple em’) program at the Kellogg School of Management, Northwestern University, in Evanston, IL. There, I worked on the Customer Commerce team at Adobe, the Innovation team at McDonald’s, and majored in marketing with a focus in technology management.

Case studies

Quarterly billing automation for Fund+

Transforming a manual, multi-sided billing process into a scalable enterprise solution

Workflow design, problem definition, rapid iteration || Reduced manual effort by 80%

AI cash flow insights E2E features and widgets

Unlocking the impact of predictive AI-ML with elegant, user-centric experiences

Usability testing, content design, multivariate experiments || Increased engagement to 94% over three years

QuickBooks Cash Flow redesign

Diving deep into customer empathy to reinvigorate product and deliver 40% growth in 18 months​

User research, UX UI, Prototyping || Received a Scott Cook Innovation Award for Continuous Improvement in 2022

Scenario Planning concept design

Infusing play and prototyping to empower small businesses that make big decisions

Customer research, Ideation, Storytelling || Secured investment in 3-year roadmap

Jump to

Usability testing guide

AI late invoice insight (google doc)

Web prototype

Crypto buy, sell, hold E2E flow (Figma)

Concept testing guide

Scenario planner (google doc)

Mobile prototype

Planner add recurring events flow (Figma)

Customer research guide

AI accuracy study (google doc)

Mobile demo video

QB Assistant (Principle, After Effects)

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About me

One of my favorite things to do is watch behind the scenes documentaries. Ever since I was a kid, I loved learning why Nemo was a clown fish or why the very first notes app looked like real paper. I remember when my mother, a self-taught interior designer, asked me to measure our books to design a bookcase that fit just right. I became obsessed with figuring out why and how things were built, and who built them.
 
This obsession lead me to books like Zero-to-One and iWoz where I fell in love with design. Years later, I went to the Savannah College of Art and Design in Atlanta and found what became the cornerstone of my career: Design is everything. Everything is design.
 
I interned as a graphic designer at POLITICO and then found my footing as a product designer at Intuit. I led the award-winning QuickBooks Cashflow team at Intuit, growing the business 40% YoY MAU. I developed an expertise in B2B AI-ML design and discovered my passion for working with people in highly collaborative environments.
 
Then, I graduated from the dual-degree MBA+MS Design Innovation (MMM, ‘triple em’) program at the Kellogg School of Management, Northwestern University. There, I majored in marketing with a focus on product, building strategic and analytical skills through projects with Adobe, McDonald’s.
 
Currently, I am building the future of private investment management at Sydecar.
 
Outside of work I drink coffee, look at art, and cook elaborate meals. Not always in that order and sometimes I do all three at once. I also swim, golf, and write in my blog.

Dikssha Dinesh 2026  | Built with love on WordPress